My Top 10 Twitter Business Stats

To wet your appetite for the upcoming “Twitter masterclass” here are my top 10 Stats about Business through Twitter.

  1. 54% of B2B marketers said they have generated leads from social media.

  2. 86% of users are more likely to visit a business after it has been recommended by a friend.

  3. 74% of people follow SMBs on Twitter to get product updates.

  4. B2B companies that blog generate 67% more leads per month than those who do not blog.

  5. B2B organizations with tightly aligned marketing and sales achieved 24% faster revenue growth and 27% faster profit growth over a three-year period.

  6. Twitter would be the 12th largest worldwide if it is a country.
  7. The average time spent on Twitter monthly is 170 minutes.
  8. Twitter advertising is 6x more expensive compared to Facebook advertising, but the click-through rate (CTR) of Twitter ads is to 8 to 24x higher.
  9. About 34% of marketers are able to successfully generate leads through Tweeter.
  10. Tweets containing image links have 5x higher engagement rate.


Mike James

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